I first heard of article marketing several years ago from a friend of mine, and when I did, I was skeptical of its value. It seemed as if you would have to create so many articles to really benefit from article submissions that it would be beyond the scope of a normal person to get any real results.

Eventually, I stumbled into some information that changed my mind, and I decided to give article marketing a try.Here are the foundational principles of winning with article marketing :

1. When you’re writing your articles, aim on one specific keyword phrase only. Too many people write articles and they try to get people in all sorts of niches reading the same article. The fact is that you should concentrate on the entire text of one article towards one keyword phrase, and write a new article for each specific search you target. This will produce significantly better rankings in the search engines and more long term rankings on your sites. The foundational concept here is to FOCUS your content.

2. Write with your personality, and don’t be afraid to say what’s on your mind. To many people’s writing bores me to tears with repetition and short of personality. The foundational concept is simply to be yourself. Both search engines and article directories are fond of original content and will reward you for it.

3. Make your opt in box specifically targeted towards the audience whom you’re marketing to. In other words, don’t have an article about pony training and then try to sell a business chance to your readers.

4. Promote your content in as many legitimate channels as you can. This is actually the secret that allowed me to create massive traffic and visitors to my site in such a short time. I promote every article I create with videos, article syndication, social bookmarking, and then I broadcast it on my twitter and facebook accounts.I recommend you try it.

Follow that way my friends! Work your content with a promotion formula and keep the other principles in mind for dramatic, lasting, and dynamic results.