Catchy tag lines or catchy slogans associated with a product have always attracted me towards that particular product. In fact, intrigruing and interesting lines have an impact on everybody, and most people take note of the source where these slogans spring up from. I, while surfing across a post that talked about similar subject – Slogans Can Be Priceless. 

The post also reminded me of the well worked Dial Corporation’s Ad campaign. Way back in 2001, Dial used a very catchy, difficult to ignore phrase – You Are Not As Clean As You Think. It was a smart line to hold the attention of anybody. Who could ignore such a remark and not listen to why Dial though that way? And guess what,people really did, and Dial succeeded to attract more people than it had anticipated.

On the similar theme in the post Slogan Can Be Priceless, the author gives the example of Kitt Katt and Grey Pupon. Both their slogans did wonders to them.

The technique to add a slogan to your product is called Slogan Tie.  Have a quick glance at the little extract from the original blog post:

“How many times an evening is the phrase “What do you want for dinner?” or “Where do you want to go?” spoken?   How much would it be worth to a company to have their name screamed by the kids in the car every time their parents said that, even if they were just finishing the slogan?   That doesn’t mean that every time that restaurant would win, but how often would it be thrown on the table as an option? That would be a fantastic place to be sitting in the mind of the customer.”

Well, if you want to know about Slogan Tie technique and its affect] in positioning your brand, read the complete post of Slogans Can Be Priceless by the strategist/marketer himself, Michael Keesee.