Are you looking to obtain more patients for your Dental Practice? Internet marketing is the key to finding new patients and generating profits so you can build your Dentistry. Undoubtedlythe better your ability to direct quality traffic to your website, the more likely your practice will succeed.
Quick tip:
Start finding new patients in less than 7 days – Best of all, you don’t have to lift a finger to get it done – Here’s how:
Read on for some tips that can help you generate an unlimited supply of new patients from the search engines.
I. Search Engine Optimization (SEO)
One way to get new patients is to get your website listed on the first page of Google. Here’s how:
Step #1: Keyword research – Find the keyword terms for your practice that have the most search volume with the least competition.
Visit this URL for a free tool to help: adwords.google.com/select/KeywordToolExternal
Step #2: On Page Optimization – Put your main keywords in your web page, title tag, H1 tag, image alt tags, image names and internal links. Use No Follow tags in your internal links to channel Page Rank to your important pages.
In order to channel your page rank correctly you must consider the structure of your site and internal linking strategy.
Step #3: Off Page Optimization – The most important off page factor is link popularity.
You need backlinks from as many high page rank web sites as possible. Here are a few ways to increase your link popularity:
Article syndication, social bookmarking, blog posts, forum posts, directory listings and link buying.
II. Google Adwords
Another way to get new patients from Google is to advertise using Google Adwords. Adwords can be a very profitable place to invest your advertising budget. In fact, I make most of my living doing so.
The key is to understand the (sometimes unwritten) rules, tips, and tricks to employ in order to create a profitable campaign. Here are 3 quick tips to help:
Tip #1: Split test your ads – Run 2 ads, keep the winning ad and repeat the test. Use a split test calculator to decide the winner.
Tip #2: Improve your Quality Score – Google will reward you for a high quality score with lower ad costs and better ad positioning – Giving you more web site traffic and patients!
Here are a few tips to improve your quality score:
(1) Write winning ads to improve your click through rate (2) Make sure your keywords, ads and landing pages are all related (This is extremely important!) (3) Improve the loan time of your landing pages – Google and your customers appreciate web pages that load quickly
Tip #3: Track Conversions – If you do nothing else, do this…
If you don’t know what you’re getting for your advertising dollar, how can you make good decisions? Googles conversion tracking is the best way to do this if you are selling a product. But since you offer a service you’ll need a separate phone number for tracking. You can get one here: RingCentral.com
III. Google’s Local Business Listing
For local searches Google offers a list of local business. It’s free to list your practice there. Here is the issue, your competitors are listed as well for free there.
Google recommends that you use a establish a strong and accurate presence on the web to get better placement for your business listing. Its imperative that your business listing information is correct.
Google improves local search results using information about your business from all over the web. So tell your customers to look at your business and to blog about it.
You will need a web site to execute these methods. Only a professional looking web site will do. The free design website and the amateur look are not an option for a dentist. Think it over. How can you expect to have new patients willing to spend a significant amount of money in dental services, when your website looks like you may have plastic chairs in your reception area!
Click here to get a professional website design for dentists dirt cheap:
That’s the long and short of it. Internet marketing is an important part of your overall marketing strategy. Undoubtedly, the resources you need to attractmore patients online are readily available.
For more information on how to use the power of the Internet to grow your practice and get more patients click this link:
