hey say that nothing is free.  Most of the time, that’s true.  However, the SEO community is full of free advice, most of which is misleading or false.  After all, the last thing many professionals want is competition, right?

My advice is to use a little bit of common sense when you see advice telling you what to do or what not to do in your SEO.  If your “Spidey-sense” starts tingling when someone says something, there’s a good chance that there’s something wrong with it.  Most of the time, it just takes a little bit of thinking it out to prove them wrong.

Here are a few popular examples of SEO myths and misunderstandings:

•    In-Site SEO is dead
•    Using Flash or JavaScript is an instant loss of ranking
•    Optimize a page once and it’s done
•    Three way linking schemes don’t work
•    “Content is King”
•    It’s all about getting links
•    AdWords is better than SEO

These are only a few of the many myths and misconceptions you will encounter in your SEO career.  With just a little digging, each of those assertions can be proven wrong.  Point by point, here are some counter arguments.

•    If your site isn’t user-friendly (the real goal of In-Site SEO), you will lose traffic.
•    Flash and JavaScript will only hurt your ranking if you use them for every aspect of your site.
•    Relevance is needed to maintain ranking.  To maintain relevance often means updating the site.
•    If you can’t get from point A to point C, from point A to point B, and from point B to point C, you’re missing a link.
•    While Google loves content, how you distribute your content is more important.
•    If it was all about getting links, then content wouldn’t matter.
•    AdWords and SEO are both useful, but in different ways.  More than 75% of users still click on the organic results pages.

Care to try and debunk some more myths, now that you have the idea?