If you are hiring out some freelance copywriting there are a few things you’ll want to beware of. Most freelancers do a good job, and you’ll never have to do a thing except pay them. However, every once in a while you get someone who either isn’t as qualified as advertised, is incompetent, or simply is out to grab some cash. Here’s what to look for, and how to protect yourself from this kind of unpleasantness.

The best way to avoid problems is to have as clear an idea about who you’re hiring as possible. Ask for references, and actually talk to them. Ask questions about meeting deadlines, quality and integrity. Ask to see samples of their work, and discuss whether or not they would be comfortable writing for your market.

Make sure there is agreement up front as to the terms of the engagement. Decide and agree on rates, revisions, and deadlines. Don’t pay the entire fee up front…you may never see anything from them again! It is customary to pay a deposit; and, for high-end copywriters, you may end up doing more than that. However, at that level you’re far more likely to either know or have heard of the copywriter.

If you are on a tight budget, don’t opt for just anyone. Still hold out for quality as you will be rewarded in the end. Go where aspiring copywriters hang out looking for work, places like the Warrior Forum, DigitalPoint, Sitepoint and a few others. You may end up finding someone who is new but still willing to work within your budgetary constrictions.

Finally, once you’ve found someone who works well with you, be fair with them. In other words, pay them on time, treat them well, and realize that as time goes on, they likely will be more in demand than when you took them on. Pay them accordingly.

Freelance copywriting can be a boon to your business if you tread carefully!

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