The SEO industry was born from the exploding commercial and social Internet development movement of the early ‘90s.  Just fifteen or so years ago, at the time of the World Wide Web boom, businesses were only beginning to understand the obvious need for developing a marketable website – what is now called the seo consultant. Nobody seemed to talk much about what made for the best web sites – outside of easy page navigation, cool design, and fast-loading pages. That’s because few seemed to fully comprehend the depth and grandiosity of the potential. And most new web development firms were more than busy enough just building web sites without needing to care much if those sites were actually paying off for their clients.

Let’s fast-forward through a brief Internet history.  As the ecommerce boom rippled out across the world, hundreds of thousands of businesses were literally online within days. Or maybe millions within months. Let’s just say it happened so quickly, nobody could keep track! (I’d be more than willing to revise this statement if anybody out there has a reputable source for factual data on the matter!)  Anyway, it’s safe to say that today, there are millions upon millions of web sites out there.  And today, if your company doesn’t yet have an online presence, you already know that you can barely exist outside the range of your own home community.

Impressive Industry Growth

Back in 1994, the United States had less than a thousand web design companies. Now, there are more than 40,000, and the organic SEO industry is widely anticipated to grow another whopping 20 per cent over the next two years.  This is encouraging news, despite recent speculation among governments, small and big businesses alike, all bracing for a discouraging recession.  Fueling the incredible growth in the industry, essentially, is the relatively fast emergence of smaller web development companies, and the continued expansion of medium and large business selling virtually any sort of service imaginable to the four corners of the Earth.  Yet another contributor in the success in the industry is the steady drop in the cost of hosting fees.

The past decade has seen an amazing transformation in communication, with the Internet driving e-commerce, led increasingly by more and more sophisticated web development. With the growth in e-commerce comes a natural curiosity about how to create web sites that can track visitor activity and report on commercial advertising results in much the same manner as other forms of marketing. Beyond that, web site owners also want to increase numbers of random searchers who are targeting their web site.

When a potential visitor goes to Google to find, let’s say, a screwdriver, Bob’s Hardware wants to be the first listing that comes up on the search engine results.  This is where a SEO expert comes into play.  SEO is the science of establishing, for any given website, a higher ranking in the search engine results than their competitors.

A web consulting firm can help small, medium, and big companies improve their search engine rankings, traffic, sales, and overall profit.  These firms can develop professionally customized SEO campaigns that guarantee results.