If you’re in the position of wanting to have a copywriter freelance your web copy–whether it be an ebook, a complete sales page, an article, blog post, an autoresponder series or any other type of writing found on the web–there are a few things you’ll want to bear in mind before hiring someone to do the job.

First, can they do the job? Many times, since the Web can be such an anonymous environment, you may be presented with someone who talks a good game but fails to deliver. One way to avoid this is to make sure you’re either hiring from a reputable outsourcer, are getting good references you can actually contact, or have a personal recommendation from either a client, friend or mentor.

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Title – How Web Copywriting Differs From Traditional Copy

Web copywriting is a very different beast than what would be considered traditional copywriting. There are aspects that involve how the reader got there, what they want, and the general culture of the Web which play into whether or not your web copy will work for them. Let’s take a look at some of the ways this is so.

First of all, you need to realize how and why people got to the point of reading your copy in the first place. They likely performed a web search and found your site from a search engine. So, it’s important to understand they found you with an expectation that you can fulfill what it is they are searching for. This is one reason why it’s very important to have your web pages optimized for the terms for which you want to be found.

Once they’ve found you, you have a very short window of opportunity – some say as little as ten seconds – to convince them they are in the right place. This is where your headlines and sub-headers come into play.

These are of vital importance as most web readers “scan” the page, looking for not only what interests them, but what is of value. They may only be there for a few seconds, so don’t make anything a secret or hard to find. Put it out there for the whole Web to see!

Make sure there is a lot of white space on your pages; in other words, prefer short paragraphs. Brevity is preferred on the Web in general, and in particular, when you are trying to sell something. People don’t have the time to read a book or a sales letter. They move on, to find something less taxing!

Web copywriting is a bit different, but in many ways better for the conciseness it demands.

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