At the heart of any marketing communications effort should be a respect for design that communicates clearly and effectively to bring you the results you are looking for, and your selected design agency should be familiar with all forms of visual media. Print management with a view to not only cost effectiveness, but also how your brand is expressed to its maximum impact across all above, below and through the line channels is vital to effective communication with your target audiences. This all becomes even more important with 3D marketing of the brand such as brand environments, large displays, simple pop-up units or fully fledged exhibition stands.
Whether it’s uniquely different banner sign printing or exhibition stand design and custom built display solutions, you need to make a distinctive eye catching impression with an identity and execution that not only looks good in the medium it inhabits but is easy to erect and dismantle.
Central to all this is the initial corporate identity design. Aside from a design’s creativity and whether it captures the spirit of your proposition, how effectively it can be translated across all those myriad expressions will affect its longevity and the impact it will have. Something might look good on A4 print materials but may not be so fantastic by the time it’s enlarged to fit exhibition graphics.Equally, any logo can be enhanced in an exhibition environment by the clever use of lighting that can produce a number of different effects.
Portable Display Stands, Banners, Pop-ups, Modular stands and Shell Scheme Graphics all have their own unique requirements as to how strong they need to be and how long they will need to last. Design that works will bear all this in mind from the outset. Point of Sale Material, Window Graphics and Signage have similar marketing functions to fulfil, but require entirely different lifetimes. These items need to be more durable and able to last far longer than temporary exhibition materials and with POS are often left unmanned and need to work entirely alone. They must therefore be considerably more robust than temporary graphics, whilst maintaining the same style ans sense of unity of corporate design as every other piece of marketing collateral.
