Squeeze pages, sometimes also known as lead generator pages, are one of the basics on an internet marketer's arsenal.

Squeeze pages are very, very single minded pages. Their sole aim is to prize an email address out of a visitor. Once they've signed up, you have their permission to email them over and over again. But you can't do that until they sign up for your list!

Firstly, pick a template for your lead generation page. You can find landing page templates for free or for a small charge. Or you can have one designed specially for you. The free option is OK if your market isn't saturated. Don't use them for more competitive markets such as dieting, day trading, internet marketing and even dog training. Otherwise your potential customer will likely have seen something very similar to your squeeze page tens or even hundreds of times before. So they would be more likely to click the back button.

Then change your template. At the very least, you'll want to put in your own headline and bullet points. You may also want to split test your headlines to make sure that you’re getting the maximum number of sign-ups. Some marketers have reported that they regularly get 7 out of ten people signing up from the squeeze pages they create.

You can also test other elements on your lead generation page. Most of the time, people report that they get better results when they add audio messages to their squeeze pages. Test this as well as whether the message plays automatically when a visitor reaches your squeeze page.

Nowadays, you will find video appearing more frequently on squeeze pages. One very good system is to use a video on the landing page that only shows part one. Make it clear that the second part is only made available to people who part with their email address. If you want to take this path, make sure you leave your readers with a "cliff hanger" at the end of part one. Just like the ones they used to have om Saturday mornings at the movies. If you don't rememer these, think of the ending of an episode of the television show "24". Leave your viewer hungry for more. Which you'll let them have - once they've confirmed their email address.

You can get your squeeze pages designed at the click of a button with this simple lead page generator.