The most significant problem encountered by a large number of new internet marketers is the question ‘What Niche?’, since everybody is searching for a good earner, one that has buyers and if they are into Affiliate Marketing, has good converting products.

The thing is, a large amount of online marketing involves promoting someone else’s product and the affiliate gets a cut, but what if you had your own product, then had affiliates marketing for you. That’s when ones income takes a quantum leap, Right!

Now you are thinking, that’s well out of my reach. Writing a product is a huge job, or is it? Thinking about it, how often have we seen internet marketers appear to create an endless supply of new products, yes, a fair bit of the time, certainly some are better at it than others. So what do they know that we are missing?

Well a well know marketer; Chris Rempel, aka The Lazy Marketer, has just provided a big bunch of the answers, in a way that most people love: The 24hr Hot Product Formula. It’s based around over 2 hrs of Videos, where he takes the viewer on the complete journey of production creation from scratch.

The series has 5 blocks of videos, starting with ‘Niche Research – Hot Markets’ and progressing through all stages of establishing what sells and why, ‘Products you can Create Fast’, ‘Ad Copy that Sells’ and finishing with ‘Rolling out your Product’.

The first videos are real time as he probes for profitable niches from scratch, with markets he knows nothing about and shows you precisely the course he takes as he confirms the niche he’s going to work in. Personally, I like this way of doing things, it becomes real and the whole process just makes heaps of sense.

What Chris does is also great, even if you are not interested in creating a product, because you start to comprehend the mental aspects behind marketing choices. You understand his decisions that dictate the niche choice, then you see the products currently in the niche, what’s good and what’s a dud, but also why. So if you are marketing a third party product, you quickly understand what to stay away from. I mean, why market an un-salable item with a dud sales product sales pitch, it just aint going to convert no matter how hard you try.

He also provides a terrific variety of very useful web sites that he uses, and other important resources, many of which can have a huge benefits to the success of a product.

The 24hr Hot Product Formula is another brilliant product from Chris and the information is exceptional.