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Email marketing is an effective tool when it is put into action correctly and is one of the most frugal ways to market your brand.
Firstly, it’s important that your emails are personalised – by doing this you can develop a friendly relationship with your subscribers. Try adding your subscribers’ name in the subject line [...]

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Email marketing is an effective tool when it is put into action correctly and is one of the most frugal ways to market your brand.
Firstly, it’s important that your emails are personalised – by doing this you can develop a friendly relationship with your subscribers. Try adding your subscribers’ name in the subject line [...]

[Read more →]

With all of the hype the iphone 4 is creating, it’s easy to see smartphones are becoming increasingly popular. More people are checking their emails on the move and although smartphones support HTML emails, there are still mobile devices which will only support plain text emails. So how do we go about creating successful email [...]

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Using a reliable email tracking programme is invaluable for your email marketing campaign.  It will enable you to track your readers’ actions and from these actions, allowing you to find ways to improve the effectiveness of your email campaign and website.
A good email tracking programme will allow you to monitor your audience’s recations to [...]

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Today, corporate email has become a very powerful source of evidence in high profile court cases. Mail archiving is a popular method of managing, saving and protecting data in emails in order to retrieve at a later date. It is a superb system that allow companies to record their correspondence that may come in handy [...]

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