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Niche marketing is hot these days. Membership sites pop up everywhere inviting you to make tons of money. All you have to do is find or buy the highest paying Adsense ads and add them to your pages filled with automatically generated content.
That’s NOT niche marketing, that’s Adsense marketing. It’s a numbers game [...]

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Niche Marketing is the last great frontier for the small business entrepreneur. Out there in the ‘real’ world, small businesses don’t have a half fair chance of competing against the giant international corporations of the world. The Internet has evened the odds for small business. The Internet has created a real equal opportunity for [...]

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“Say your target customers are everyone, and you will sell to no one.”
If your website is not producing as much revenue as you’d like, chances are you’re guilty of not targeting your audience sufficiently.
Today’s business environment is so competitive that a small business’s best bet is to focus on developing niche products [...]

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Here is the first rule anyone learns who is even remotely concerned with marketing …
“Sell the sizzle and not the steak.”
In other words, an appeal to what excites the consumer is much more effective than the properties of the product. This is not necessarily deceptive. In many cases, products can be so [...]

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Niche Marketing is the last great frontier for the small business entrepreneur. Out there in the ‘real’ world, small businesses don’t have a half fair chance of competing against the giant international corporations of the world. The Internet has evened the odds for small business. The Internet has created a real equal opportunity for [...]

[Read more →]