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No business owner likes to make cold calls.  But mastering the technique can be beneficial, even when you don’t use the strategy as part of your direct marketing campaign.  Here are a few ways you can use cold calling to your advantage:
Market Research 
Cold calling has a negative reputation from those pesky telemarketers that [...]

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Any business dealing must be considered from all legal angles. Joint ventures are no different. When you join into a JV, you are contracting into a legal business entity with another business or individual. Thus, you need to protect yourself legally, and be sure that all your JV business decisions are made with all legal [...]

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What are the secrets of a successful joint venture? Why is it that some JVs thrive and make profits, and others flounder and fail? Does it boil down to luck? Not in many cases. Remember, luck in business is where preparation and opportunity meet. The rest of success is dependent upon these three things:
1. [...]

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Anyone can form a joint venture in today’s economy, and some may even say it’s the “in” thing to do in business. Joint ventures can be highly successful and provide customers with added value but, with all the JVs in business on the Internet and elsewhere, how do you stand apart with your JV?
A [...]

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Did you know that color has amazing psychological factors? Color has been proven to stimulate emotional responses and moods in people. If you have formed a joint venture and are marketing a joint product or service under your JV brand, then take these colorful tips and advice to heart when you develop your marketing materials. 
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