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Joint venture marketing is an excellent method of expanding your target market base if you choose the right partners for the job. You want to partner with related businesses that have established a loyal customer base and can send some of their clientele your way for complementing products or service.
Sometimes the hardest part of [...]

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A joint venture is only as good as the results it brings to your bottom line. The first step in a successful JV is to choose your prospective partners carefully based on the mutual benefits you both stand to receive from your partnership. The next step is to assess your arrangement periodically to ensure you [...]

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Joint ventures can be a great way to introduce your business to the general public or take your sales to the next level through increased exposure and endorsement. But how does your JV agreement benefit your bigger and more established partner?
The truth is that JV marketing is mutually beneficial to both parties, but in [...]

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With a slumping world economy and the American jobless rate a few points shy of 10%, most companies are forming strategies that will help them survive. 
However, you may be surprised to know that new joint ventures are alive and kicking.  Companies that find the right niche and join forces can float to the top. [...]

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Much has been said and written about the benefits of a joint venture: more revenue for your business, shared resources, larger and more focused marketing lists. But in your pursuit of a valuable and successful joint venture, there are mistakes that could bring down not only your JV, but your own valuable resources, reputation, and [...]

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