Its finally 2010! Time to plan your marketing plan and hit your targets. Sadly, most company officers do not seem to have an idea of how to make an effective marketing plan.

Hopefully, this article will provide some tips to help you gather and employ whatever resources you have to productive use and hit those target markets. Keep in mind that being accessible is more important than being best in the industry!

Top 3 Tips For Organizing Your 2010 Marketing Plans

Niche Marketing

Every company is on the big wide web now. If you do not have an online presence, it actually affects your image as any profitable company should invest for an online presence since nearly everyone is online searching for your service.

With the number of businesses making their presence felt in the internet, there is a strong need for you to secure your niche in the world wide web and build a more steady relationship with your target audience.  Many companies build a website that introduces all their products, services, staff and events and in the end, never appeals to any because it is too general. No one is left impressed.

Compare this to the other hand, where you create an entire website to service a specific niche in your market, answering all their questions, concerns and providing case studies. If you want a real life example, think of Browhaus, they chose to specialize in a niche that everyone uses and because they specialize, they are the leaders. And as proof, of their success, you will find them always booked for the day when you call.

Tips:

• Identify your different profiles of your target market
• Recognize that they have different desires, challenges and objectives
• Build an online campaign around their concerns and questions. Be it creating additional pages on your website, your blog or facebook profile
• Choose to dominate in their minds when they search for your website because you recognize their needs

Building A Tribe

In the past, the advertising companies were satisfied and happy because they could create any campaign and label it a success according to the number of viewership.  Now, social media is making them toss and turn in their sleep as it is moving from disruptive advertising (one-way communication) to building a relationship.

Like in any relationship, it needs nurturing and listening to the needs of the other party. And worse, there is a possibility that you will be rejected! (gasp!). Thus, all flashy and garish branding have to be modified to suit the tastes of the consumers, scary isn’t it?

I understand some big companies are steering clear of social media and branding them “cannot be controlled – DANGER”. On the other hand, as many companies are jumping into the social media circle and enjoying the benefits. For me personally, I think it is better to try it out now and improve on the way. It will better to try it now even if you are unsure of it, instead of constantly avoiding it, then regretting it later when you got left behind.

Tips:

• Create a company blog NOW! The blog is one of the best ways to build your brand & personality, keep in touch with your customers and even optimize your website in the search engines. Make use of Google keywords to determine what your target market is searching for then make articles to address their issues. Take time to provide them with information that they can use and that will answer their concerns. Plus, make a point of personalizing our approach by giving them a peek of company activities.
• Create a facebook profile page. Determine right away your intentions for having a facebook account. I would advise creating a solid relationship and getting feedbacks on your products and services. Show useful information, special promotions and interact with your “fans” to ask them what they want or feedback about the products.
• Twitter away. Twitter is a proven database enlarger. As you follow, you also gather followers who normally will add you when you follow them. Select people according to your target market. As per Facebook, your objective is to build a relationship with them so that they are responsive to your “tweets” or “promotions”. Organize your tweets in this structure: 50% sharing useful information, 25% being personal to build your brand, 25% communicating with people who are following you

Regular Communication

Your database is your gold mine. How have you been using it? It is amazing how companies are sitting on a goldmine without tapping into it.

It is much easier to persuade a customer who bought from you to re-purchase than a new prospect. And a responsive database is like enjoying an automated ATM at freewill as they are looking forward to your communications and ready to purchase at the right moment. Do you know when your prospects are ready to purchase? No, of course. So remember to be always there where they can see you especially during those times when they are getting ready to purchase something.

Tips:

• Launch your e-newsletter NOW! It is better to be regular and short, rather than irregular and long as people need repetition
• Include forward to your friend feature so that they can forward it easily
• Capture anyone that lands on your email, facebook and twitter into your goldmine database
• Content should be 25% personal, 50% useful content, 25% selling information
• Provide a call for action in all areas of your e-newsletter. e.g. at the end of every topic

I hope these tips were useful. I plan to make use of all these tips and also hope that you can use them to make your online presence more substantial for a profitable 2010!

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