It seems like every company sends out a holiday card these days. The holidays are the ideal time to reconnect with old clients and to send good wishes to your current clients. It’s competitive when you sell office supplies – as customers have lots of options. That friendly “Happy Holidays” can serve as a good reminder so they know who to call when they need office supplies, gardening services or other business needs met.

But when you are getting so many holiday cards in the mail and email it can be diffcult to get your cards the attention you want. We’ve tried personalized cards with our name on them – and it seems like every other company is doing that too. That is when we decided to use our newest discovery…shiny labels. Foil and Embossed Labels come in many colors and you can easily customize these to truly stand out and make an impact.

Adding a Foil or Embossed Label to the back of our Holiday Card worked just like Santa’s sleigh! From the very moment our customers received our holiday card, they knew it was from us. Best of all, that Foil Stickers or Embossed Label showed we were making a special effort for them. Not everyone goes the extra mile for their customer. We all know that when you show someone you are willing to do the little things, they know they can trust you with the bigger things as well. Our office supply business started getting orders, even before we could take our own holiday break.

A holiday card may seem like such a simple thing, but you would be surprised at how important the simple things are. Connecting with your customers is critical, especially when you run a small business like ours. When you sell office supplies, you need to get to know your customers. Celebrating the holidays and wishing them “Happy Holidays” with a festive Foil or Embossed Label is the ideal choice for our business. Our customers look for our card – and it really stands out from the others.

But I haven’t told you the best part yet. We’ve had plenty of labels so we have used them for other things. Adding them on top of outgoing packages to customers during the holiday season has certainly gotten their attention. We’ve gotten a number of calls asking us about “these new labels.” Several customers called me asking where I got the labels. They shimmer and shine and come in many colors. We ordered ours in red and green and blue and white.

Best of all, we started hearing from our old customers – the ones who hadn’t ordered from us in months or years! Just by mailing a holiday card with a great label, we got the attention of our customers back on our business. Between the old and current customer order, our fulfullment dept. has been busieer than the North Pole!

So if you are looking for a way to connect with your customers this holiday season, look no further. Pick out your favorite Foil or Embossed Label style and get your holiday cards ready. Then get ready for the phone to ring!

Mark Trumper